Empathy sells more and improves our world
Key takeaway:
People can get easily information but not insight – helping others see what they can’t see is insight.
Watch this video recording in the series, Perigee’s Virtual Executive Roundtables. Co-host, Brian Williams, shares his perspective during the June 2, 2020 roundtable. The Hot Topic was: Selling has changed, and yet it hasn’t.
Co-Host, Brian Williams’ bio
- Served clients including AT&T, Motorola, Cisco and Fortune 1000 Tech companies.
- Toastmasters World Champ. of Public Speaking (Top 40 of 30K)
- Featured in SUCCESS Magazine (Nov 2019)
- Author (The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message)
- Keynote speaker and coach to Keynote Speakers
- Prior role: 20-yr tech exec, head of global business strategy
- CEO & Founder of Perspectivity, 2012
- Man of faith, giving God glory for his success
- Married, Father of 4, Avid Runner, Amateur Photographer, Prison & Homeless Ministry
Discussion Highlights:
- Read more on P.I.E. Model or the 6 Steps
- P.I.E. Model
- Persevere – more than ever, doing business Is difficult, change is difficult, and yet we still have to keep our standards and deliver the highest quality to clients and customers.
- Insight – people can get easily information but not insight – helping others see what they can’t see is insight. Quote: Swimming in Data, Thirsting for Knowledge.
- Empathy – we must truly connect with others through humility, authenticity, and by listening. Only then, can we begin to empathize. This is where deep connections happen and selling becomes easy.
- The 6 steps are (from Brian’s book):
The ABC’s:
- A – Audience Profile: We must first define our target audience, down to the DNA level so the message connects instantly and directly.
- B – Basic Building Blocks: You must build a firm foundation for your presentation which starts with one main idea…your cornerstone idea.
- C – Content Storyboard: Since the brain loves story 62x more than facts and data, this tool ensures that your message flows like a story from start to finish…and they will love you for it.
And the XYZ’s:
- X – eXamine Your Content: Once you’ve designed your message, now let’s examine it against the Audience Profile that we created earlier. Will it resonate?
- Y – Your Preparation: Now it’s time to do what sets winners apart from the crowd. Let’s practice, practice, practice!
- Z – Zero in On Your Audience: Now that we have the design done and have practiced the delivery, will they both win this prospect?
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